Thinking Types: My chosen designer

Experimental Jet Set are a Amsterdam based graphic design studio founded in 1997 by designers still known today as Erwin Brinkers, Marieke stock and Danny van den Dungen. Their design style influences are wide ranging and varied but their aesthetic is closely related to the modernist movement; the style is reinforced by using a simple monochromatic colour palette and the typeface Helvetia on almost every one of their projects.
They have worked with a wide variety of institutes including ‘Galorie Anatome’ a small exhibition space in France, they were asked to design a invitation and catalogue for a retrospective about the work of none other than Wim Crouwel. Wim Crouwel himself recommended the studio for the job which they quote ‘was quite a bit of pressure on us’ but their designs for the catalogue are some of my favourites of their work and have influenced me a lot in my thinking types project.
They looked at Crouwel’s work to influence them for the job like I am for my double page spreads, using Inspiration from the designers past work and imputing it into their design to obviously reference the designer who the catalogue is about but also making it their own in the process.

 

This is a calendar Wim designed that influenced the experimental jetset studio when designing their invitation for Wim.
This is a calendar Wim designed that influenced the experimental jetset studio when designing their invitation for Wim.
Different angles
Different angles
Original image they photographed.
This is the final image they cose to be placed on the A5 invitation, they placed Wim by the letter W because his first name begins with W and it was also the widest letter.
This is the final invitation printed which the design company were not happy with because they did not like the print quality.
This is the final invitation printed which the design company were not happy with because they did not like the print quality.
Back of the invitation set into 3 columns.
Back of the invitation set into 3 columns.

 

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