Last week at uni we were given our first project, it is to brand the new HE building that will soon be opening after Christmas. The name we were given was ten degrees as there are ten different HE degrees at the college. I very much loved the idea of making the brand: clean cut, colourful, professional and most of all versatile to relate to the ten different courses. I loved the idea of Swiss typography and I found a lot of branding and logo inspiration on pinterest and posted it into my branding board here… http://www.pinterest.com/bethmunro/branding/
I then began sketching the ideas I had in mind and experimented in Photoshop just to get a feel for how it would look digitally and I thought I created some unique and professional ideas.
The idea of the logo including a gradient or being multi coloured signifies each different HE course because I was thinking maybe each course has a number and a certain colour to identify it; for example Graphic arts could be called say studio 03 in the colour blue, as it would be easier to identify within the sub classification’s of the whole ten degree brand.